Boon Nam

Boon Nam's Interactive Media Campaign "The Art of Love" Takes Home Silver at the Golden Bridge Awards

Bangkok, Thailand – 14 September 2023

Boon Nam's interactive media campaign "The Art of Love" has been awarded a Silver Stevie® Award in the Brand Experience Award category at the 18th Annual International Business Awards®.

The campaign, which was launched in February 2023, was designed to engage consumers with the brand's values of love, creativity, and self-expression. The campaign featured a series of interactive online and offline experiences, including a virtual art gallery, a social media competition, and a pop-up shop.

The campaign was a huge success, generating over 1 million impressions on social media and driving a 15% increase in sales. The campaign also received critical acclaim, winning several awards, including a Gold Award at the Thailand Digital Marketing Awards.

The Golden Bridge Awards are the world's premier business awards program, recognizing the achievements and positive contributions of organizations and working professionals worldwide. The Stevie® Awards are considered to be the Oscars of the business world, and the Silver Stevie® Award is a coveted honor.

Boon Nam is a leading Thai lifestyle brand that offers a wide range of products, including fashion, homeware, and accessories. The brand is known for its unique and stylish designs, as well as its commitment to sustainability.

The "The Art of Love" campaign is a perfect example of Boon Nam's commitment to engaging with its consumers in a meaningful and creative way. The campaign's success is a testament to the brand's strength and the power of interactive media.

## Key Takeaways * Boon Nam's interactive media campaign "The Art of Love" has been awarded a Silver Stevie® Award in the Brand Experience Award category at the 18th Annual International Business Awards®. * The campaign was designed to engage consumers with the brand's values of love, creativity, and self-expression. * The campaign was a huge success, generating over 1 million impressions on social media and driving a 15% increase in sales.